Lush Mirages out in the Desert

I’m following a great series on the Enterpreneur blog about the 10 most common start up mistakes and the Seventh is in my opinion the most common and wide spread in experience. Sure I agree – each business case is different and has it’s intrinsic business requirements for financing, I’m not going to delve into that discussion. I believe that if the investment plan contains hiring core competence, buying awareness not supported by current waves, and above all testing the market then it will be down to having a strong value proposition.

In many of the business cases I have been involved there has been a constant trade off and combat on time and other resources on focusing on selling the value proposition to investors or customers. It is both time and energy consuming to land start up finance from investors, and if the same time and energy can be spent on landing actual customer orders that is a powerful way to radically smooth up investors. By showing that customers are actually willing to buy from you is key to negotiating with investors.  Finding a short path to the market that can be elaborated to the target business architecture is a powerful strategy, and there’s no learning like doing.

Here’s an excellent article about Value Propositions – In Search of Value Propositions

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